Business Thinkers

Associated Interests

Case Studies

It was Donham who made the "case study" a central part of management teaching when he introduced it into the curriculum at the Harvard Business School.

In their best-selling book In Search of Excellence (1982), Peters and Waterman used their case studies to underscore several items of clear advice to executives.

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Related People

Burt
Donham
Drucker
Gratton
Peters